This advertisement is by the company "Truth", which is a company that is devoted to spreading the truth about tobacco companies. In this particular ad you see a man taking a puff from a cigarette, the man is slightly faded out. The tagline reads: "You fade away with every puff." This means that the more you smoke the more of yourself you loose, you really affect your health by smoking tobacco cigarettes. This ad is trying to broadcast that effect.
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