"Media messages contain ideological and value messages"

In this video the artist Mackelmore uses his song and video to show that gay rights are being liberated. So the value message of this video is that gays should accept who they are and shouldn't feel ashamed because love is more important than what they think society will think of them. However this video isn't just for homosexuals, it also sends a message to the heterosexuals of the world that hate on gays because they believe that it is wrong or don't approve of their lifestyle.This song and video is trying to get a point across of how gay rights need to be accepted, when Mackelmore says "no law can change us, we have to change us" means that just because the government says it's okay doesn't mean that everyone else says it is. They have to open their heart and understand, or at least respect them and don't hate on them for being who they are.