Tuesday, 5 November 2013

"A Boy Band with a Secret?" - Press Release Assignment



In the new advertisement by Boyfriend and Boyfriend, two of the members from the popular boy band One Direction are featured. Now, everyone knows that One Direction is arguably one of the most famous bands at the moment. So their personal image is very important. It has been rumoured that two of the members, Harry Styles and Louis Tomlinson are rumoured to be homosexual. So the company of Boyfriend and Boyfriend has created a gay pride advertisement featuring them.

The advertisement was launched in October of 2013 across the world; it is prominently featured in the United States of America as well as the United Kingdom.  The company of Boyfriend and Boyfriend is a company that advocates for gay rights and supports it in every aspect; it is also supported by the gay, lesbian, bisexual and transgender association. The company has been notorious for created ads and fundraiser with the outcome of having more and more people supporting their cause. The reason this particular ad featuring Harry Styles and Louis Tomlinson, (known to their supporters and fans by “Larry Stylinson) was to have more people support their cause.

By using members of the one of the biggest bands on the planet they can very much achieve this. Boyfriend and Boyfriend is a fantastic company that is really trying to get their point across and they are certainly succeeding.  

Boyfriend and Boyfriend is no stranger to controversy, and that is what makes them so great. They do not fear the bad, and they are determined to achieve the great.



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