"Analyze how and why media companies’ sponsors and advertisers identify target audiences based on socio economic factors and how they assess & react to audience response."
Media companies, sponsors as well as advertisers use demographics to identity target audiences. Demographics are the characteristics that make up a specific audience, such as age, gender and race. They can do this through a number of things such as focus groups and sending out employees into the field to see who likes what. This can help them identity who to target their product to for best results.
Media companies, sponsors as well as advertisers use demographics to identity target audiences. Demographics are the characteristics that make up a specific audience, such as age, gender and race. They can do this through a number of things such as focus groups and sending out employees into the field to see who likes what. This can help them identity who to target their product to for best results.
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